Essential Components of a Home Business Website | HomeBizJunction.com

Essential Components of a Home Business Website

Ever noticed how even the smallest businesses have websites to promote their services? To stay in the competitive market, your company needs to have a sort of presence on the web. Having a business website will actually help to improve your business and raise awareness.

Home Page

1

The homepage is the first thing your visits see on the company’s website. Be sure to make this page an easy-to-read page that will welcome your customers. Let them discover how important your business is.

Make clickable links available as it will allow your readers to navigate easily through the rest of the pages. A simple site will get their point across with link-related pages.

About Page

2

A company’s About Us page is the most visited sections of the site. This is because customers want to know more about whom you are and what you can offer. Write your “About page” in a brief, relatable manner that is straight to the point and well-focused. Talk about what you can offer your clients more than the history of your brand.

Consider answering the following questions, “who are you?” “When was your business founded?” “What sets you apart from other businesses in your field? The goal is to make your website inviting and keep others interested in learning more about your services.

Detailed list of Products and Services

3

Make a page dedicated to the goods and services you sell. List them each individually and provide a short description of the items.

Logical Navigation

4

For every page on your site, the links provided must be uncluttered and link to other related pages. Without a consistent navigation, users – both old and new – will have a hard time finding their way from your about page to your blogs. If that’s the case, perhaps it’s time to talk with your web designer and create a fresh, easy-to-read layout.

Professional Photographs

5

No matter what you’re trying to sell, your website always requires professional photos. If you can’t produce professional images yourself, hire someone to do it for you or purchase images on sites like Shutter stock. Quality pictures are meant to show the customer exactly what they are getting from your site.

Design

6

Your website should be aimed to provide neutral colors that are likable and easy to read. Be sure not to clash with your logo or any photography on the pages. The navigation should be clean and located at the top of the page for a simple site. Remember to put your information where readers would need to scroll down. Statistics say that people tend to look at websites for a little as 10 seconds. This means you wouldn’t want to miss out on the opportunity to provide valuable information.

While many readers still use laptops, more people are using their smartphones and tablets when accessing the internet. If your website isn’t easy to read, you will lose customers.

Contact Information

7

Your contact info is a must-have for your site. This includes your email address and phone number. Not only is it helpful for mobile users to get in touch, but it will also categorize your page in local search engines. Be sure to include your full contact details, email form, and a strong call-to-action.

Customers like to know if your site will provide customer service and address any concerns they might have.

Blog

8

One major key to a successful website is a business blog. In today’s world, keeping your site regularly updated with informative content will promote your readers to keep returning to your site. Google uses blogs to rank and evaluate your websites in search listings. It’s best to integrate your business blog into the site.

Use your blog to provide helpful insights and useful tips. Talk about current trends in your industry and share any elements that readers may find interesting.

Social Media Links

9

Social media sites are essential to keeping your customers up to date with your services and products as well as keeping them engaged. The more customers stay involved on your site, the most this will lead to revenue. Make sure they’re easy to find on all pages. Include social media buttons on your website and keep your company active on social media sites.

Keep these tips in mind as you build your home business website. A good site will build trust with your customers and show that you care about how your company is perceived. This list contains the minimum requirements for a website, but it can make all the difference in getting more viewers to visit your site.